Tag Archives: The Hobbit promotions

Disney Princess LEGOS

Just when you thought LEGO had reached the pinnacle of coolness with the recent release of their fanboy-tastic “Lord of the Rings” and “The Hobbit” LEGO playsets, they take things even further by adding the Disney Princesses to the mix as well.

That’s right, brick lovers, the Disney Princess LEGO sets are here. And though several of the bigger name Disney Princesses like Snow White, Cinderella and Ariel have appeared in hugely-popular DUPLO playsets over the years, this is the first time Disney royalty has appeared in a “big kid” LEGO set and the results are freaking awesome.

Disney Princess LEGOS

Seriously, even if I didn’t have a Disney Princess-loving daughter, I would want some of these sets. Beautifully detailed with rich, subtle colors you don’t often find in the LEGO universe, the sets are far cooler than you’d expect, especially considering how totally lame and borderline sexist the company’s previous girl-themed efforts have been.

I mean, no offense to the toothy lasses in the LEGO Friends collection, but, girls can do much more than run an ice cream shoppe, beauty parlor and/or brush their horse’s plastic hair all day long. Say what you will about Barbie, but at least she has career ambitions, while even the best of the LEGO Friends sets feel a marketing scheme that never really took off.

Whereas the new Disney Princess LEGOS are so cool and character-specific that they actually breathe new life into a franchise that most parents I know feel has lost a little steam in recent years. And, by focusing on the strengths and unique skills/talents of each of the Princesses featured in the LEGO sets, the powers that be present girl characters that, you know, actually do things.Disney Princess LEGOS

Disney Princess LEGOS

Disney Princess LEGOS

The Merida set highlights her archery skills, Rapunzel’s set focuses on her skills as an artist and even Ariel — who many consider to be the most offensive and weak-willed of the bunch — gets a chance to focus on her skills as a “collector of human artifacts” in one of her two LEGO sets. OK, maybe that’s a stretch, but, it’s better than nothing.

But the biggest surprise of all comes in the largest, showiest set in the series, Cinderella’s Romantic Castle. If you ask me, Cinderella was always the first truly modern-skewing of the Disney Princesses, but, rather than showcasing her skills at sewing and cleaning (both of which she obviously excelled at) Cinderella’s LEGO set goes out of its way to highlight her cheeky sense of humor by sneaking all sorts of hidden treasures into the castle. Her bed features a “secret drawer” containing a mysterious envelope (a souvenir invite from the Royal ball that started it all perhaps?) and another “secret room” upstairs hides a treasure chest behind a door that is only opened by a key hidden behind a trick bookcase downstairs. Forget romance, this castle is downright magical!

Disney Princess LEGOS

Disney Princess LEGOS

And in case you were wondering how long it takes to construct a 646 piece LEGO castle, I can tell you from experience — Greta got the castle from her Grandma Linda for Christmas — it takes forever. Just kidding. I didn’t actually log the hours, but, it took us a good two or three days to do it right. But, Greta and I had a blast building it and luckily, all of the big new LEGO sets come with very detailed instructions, so, we had lots of help.

And with my new “Lord of the Rings” Battle at the Black Gate LEGO set (yep, Santa heard my pleas as well!) due to start construction sometime this weekend, I forsee much cross-movie franchise bloodshed and turmoil in the land of LEGOS. Poor Cinderella will never know what hit her!

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“The Hobbit: The Desolation of Smaug” LEGOS

I don’t know about you guys, but I’ve been geeking out about The Hobbit way too much these days. Finally saw the movie on Friday (and LOVED it!) and am seeing it again tomorrow with a Tolkien aficionado who will no doubt help answer some of my burning questions. I won’t spoil the movie for you by telling you anything more, but, know this…Smaug ends very abruptly with a doozy of a cliffhanger.  Yes, we have to a whole year to find out what happens. Unless, you could always, you know, read the book. But, even then, Peter Jackson’s Hobbit is so markedly different from Tolkien’s, that you never know what he has in store for us. Either way, be prepared to be left hanging.

The Hobbit LEGO set: Bilbo's House

The Hobbit LEGO set: The Riddle of the Ring

Luckily, for big old toy geeks like myself,  there will plenty of fun, Middle-Earth adventures to be had while we wait for the next movie thanks to LEGO’s very cool line of The Hobbit and The Lord of the Rings LEGO sets. And since Greta just recently “graduated” to “big kid LEGOS” from her old DUPLO play sets. Now I actually have a totally valid excuse for dumping loads of cash into the beautiful The Hobbit LEGO sets. You know, because, ahem, I’m buying them for her too now.

Anyway, if you haven’t already seen them in stores or online, the LEGO sets are gorgeous and as textured, detailed and visually stunning as the movies they are based on. So far I only have the mini-pack Riddles of the Ring which includes LEGO mini figurines of Bilbo and Gollum as well as not one, but two shiny golden rings. You know, in case your kid drops one in the fires of Mordor or something. And while that set is cool, you can’t really build too much with it, so, I’m hoping Santa got my memo and sends me a couple more sets for Christmas.

– Posted using BlogPress from my iPad

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Hobbit Fever!

Longtime readers will know that I am something of a geek when it comes to all things Middle Earth. Not only did I see most of The Lord of the Rings films at least twice on the big screen, but, last week, I had the chance to do the same thing with the soon-to-be-released The Hobbit as well.

"The Hobbit" Poster (2012)

Last Tuesday night, went to a Hobbit screening with Mrs. Yeti while our friend Tevana babysat Greta — they watched The Wizard of Oz, so, at least they enjoyed a great literary film as well!  — and then last Friday, I took Tevana to another Hobbit screening as payment for babysitting. Turns out Tevana is an even bigger Tolkien fan than I am, so, our post-screening discussion of the movie (which was amazing and may be even a little better than the first film of the LOTR trilogy, if you ask me) was positively nerdtastic. She answered all my questions like a true Tolkien scholar. So awesome!

Better still, said discussion was held at Denny’s over steaming plates of their new Hobbit-themed menu offerings — she had the Shire Sausage, which I highly recommend, and I had the Pumpkin Patch Pancakes, which are as good as they sound! — so, we had fun.

Another fun thing I got to do, in my new persona as a roving journalist for the airline industry (don’t worry, I don’t actually call myself that…yet), was cover a story about the touch down of Air New Zealand’s new The Hobbit-themed aircraft at LAX. Adorned with beautiful full color images of the cast, the plane was gorgeous and the event was held atop LAX’s landmark Encounter restaurant, so, that was pretty cool too.

Anyway, if you’re interested in reading my account of the day, click here. And if you’re looking for more info on Air New Zealand’s super fun The Hobbit marketing tie-ins, you gotta check out their cheeky inflight safety video below. It’s hilarious! They don’t call themselves “The official airline of Middle Earth” for nothing!

Oh, and finally, do yourselves a favor this weekend and check out The Hobbit on the big screen. I watched it in 2D and 3D and though I am usually not a huge fan of 3D movies, the 3D in this film is so insanely well done and so totally immersive that both Tevana and I were swatting at the air in front of us throughout the movie. I told Mrs. Yeti that I watched a mere movie with her on Monday, but actually journeyed to Middle Earth with our friend on Friday. I know it sounds nerdy, but, it’s true. So, if you get a chance to see it twice, try it both ways and see which you like best.

And if you get to Denny’s make sure and ask for a pack of The Hobbit trading cards with your Hobbit-themed entree. I’m looking for a Galadriel or a Gollum to complete my collection!

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